behind-the-brand
Why 97% Merino and 3% Lycra, and What We Gave Up
Our socks are 97% merino wool and 3% Lycra elastane in the cuff. Nothing else. Most good merino socks are 66–75% wool with 20–30% nylon, and the nylon is there for a reason: abrasion...
We Had These Lab-Tested. Here's Why We Don't Advertise It.
Our socks were tested by an independent laboratory against two textile standards: GB/T 33610.1-2019, which covers determination of deodorant property in textiles, and T/TTGA 007-2024, which covers antibacterial textiles. We hold the certificates and...
We Shipped a Sock That Pilled in Half a Day. Here's What We Changed.
Our first production run was 24.6% merino wool against 33.1% acrylic. It pilled visibly after half a day of wear. We stopped selling it, changed the fibre specification to 97% merino with 3% Lycra,...